In recent years there has been a change in the use of wine products. There was a time in which drinking wine was a more intellectual activity, it was used by intellectual members of society to guide their meetings and conversations.
This new product and campaign based on "The Great Gatbsy" By F. Scott Fitzgerald would bring back the idea of class and intellectuality into the wine scene, bringing more people to drink wine while discussing literature.
The line is called "Old Sport'" because that's Gatby's famous catch phrase when referring to his close friends.
"Gatsby's personal logo"
Gold details that add to the design