Who is Gatsby? | skullylives

Old Sport' Campaign

In recent years there has been a change in the use of wine products. There was a time in which drinking wine was a more intellectual activity, it was used by intellectual members of society to guide their meetings and conversations.

This new product and campaign based on "The Great Gatbsy" By F. Scott Fitzgerald would bring back the idea of class and intellectuality into the wine scene, bringing more people to drink wine while discussing literature.

The Logo of the wine line is inspired by classical colors. Gold is the symbol of Gatsby and wealth.

The line is called "Old Sport'" because that's Gatby's famous catch phrase when referring to his close friends.

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The Daisy=Pink Wine

The Nick=White Wine

"It's better than Buchanan"- get it? Tom Buchanan vs. Jay Gatsby

The Gatsby=Red Wine

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The bottle design

Different colors depending on the type of wine

Looks modern yet classy

"Gatsby's personal reserve"

"Gatsby's personal logo"

Gold details that add to the design

Ad campaign to promote the new wine line, the idea is to create the question around town: who is Gatsby? The answer to this, in this case: the wine

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