Chivalry has not completely disappeared and that's what Abolsut Vodka wants to prove with this campaign. 

 

This product with the new slogan "Absolut chivalry" shows that men who drink Absolut Vodka are really gentleman. They have chivalrous values like respect, valor and generosity. All values that are appreciated and love by women. You want to be a knight? Drink Absolut

Sword in the middle representing power

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The bottle is the main character of the scene 

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Chivalry: 1. The sum of the ideal qualifications of a knight, including courtesy, generosity, valor, and dexterity in arms.

2. Gallant warriors or gentlemen

3. Courteous behavior, especially that of a man toward women.

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